Frank Borland: Welcome back sherrif

I always have a soft spot for developer tools which has Borland® Logo on it. Although I’m now making money using Microsoft products, Borland products was always first to prefer for me. I know that I am not alone with these feelings.


Recently, Borland released a video about the return of Frank Borland, which made me feel like I was still living in the good old times.

Here is the snippet from production agency:

Working together with integrated B2B marketing agency, True, Irresistible Films have produced an introductory film to re-establish Borland Software Corporation as leaders in software development, through awareness generated around the character Frank Borland.

Borland recognises that developers and developmental organisations need to define, manage and measure software delivery processes based on unique needs, tools and preferences, working to identify the requirements, test and change solutions that help companies build better software, faster.

Frank first appeared in advertisements during the 80s, helping to shape Borland as a dynamic company that tackled the biggest of software companies, promoting software such as Sidekick and Turbo Pascal.

Usage of the film will be geared towards targeting Borland’s CRM system of 40,000+ software developers. According to Frank, Borland creates testing software that works together with pre-existing tools in a non-restrictive of forcefully changing manner, offering simple yet powerful functionality.

Frank’s vision is simple: Keep it open, Don’t make it big, make it better. Focus on the user experience. Meet every platform need. Make it affordable. Listen to the community.

Creating, developing aand delivering better software, Frank’s return coincides with some key breakthroughs that will see Borland deliver new releases faster, alongside creating test tools that help deliver smooth engaging consumer experiences.

Borland is focused on extending their web and mobile testing capabilities across a range of platforms, helping to drive testing effort down and minimise time to market. Through application performance testing, Borland aims to bring exciting ideas and new releases to market through a cost effective model, placing affordable, powerful tools in the hands of the user.

Frank, and more directly, Borland’s, intent is to listen to the developers to deliver what’s really needed. On Frank’s return, Borland hope to bring to light some game-changing plans for software in the test environment and enterprise space.

Shot on location in Geneva, Switzerland, the film was captured in real-time, then reversed in Post, meaning Frank pretty much learnt his script in reverse, making for one serious come back!”

Here, watch it and see for yourself:

I love you Borland. I always will.

  1. Bruce McGee
    December 23, 2012 at 6:16 pm

    I agree that it was an interesting and compelling ad. Unfortunately, Borland spent its last years (before being purchased by Microfocus) distancing itself from and even actively undermining its developer tools roots. They have a lot of lost trust to regain with the developer community.

  2. December 31, 2012 at 1:22 pm

    Dear Bruce,

    Thank you very much for your comment. Yes, I agree that Borland has lost lots of its users’ trust. But they have huge credit when it comes to developer tools. The world was full of their high quality tools, and most of the developers who are now above 30 have started programming with Borland’s tools.

    I can’t be the only one who wants to see another developer tool branded with Borland logo, right? 🙂

    • Bruce McGee
      December 31, 2012 at 4:33 pm

      It’s difficult to over state the contribution Borland has had to software development. However, when they decided that development tools were not in their future, they rolled most of what I thought defined Borland into a separate division called CodeGear and sold it wholesale to pursue what I believe they considered to be greener pastures, alienating customers in the process.

      They aren’t fault free, but the things that excited me about Borland (including all of their development assets) are still alive and well at Embarcadero, where the development tools group is still referred to as CodeGear internally. Delphi has come a (very) long way is still my primary development environment.

      I would be ecstatic to see Borland return to their roots, but my trust will be difficult to regain.

      • January 2, 2013 at 6:08 pm

        If the problem is trust, sorry but I trust Borland more than I do for Embarcadero. You should read Delphi Hater’s Blog sometime. They fired most of the passionate Delphi workers, and they are continuing to see Delphi as a cash cow, nothing more. Damn, they are using Free Pascal as the cross-platform compiler. I’m not saying FPC is bad, it is a wonderful compiler, but a company who sells a product should write their own optimized compiler for the platforms targeted. Invention is just a theory at Embarcadero. Even Kylix was a better product than current cross platform Delphi implementation. Just my 2 cents.

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